USP Creative

Why you should be outsourcing your business' digital marketing

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When juggling the responsibility of trying to manage your own business along with marketing efforts and building an online presence, it can be very easy to lose focus. If one of your business goals is to boost your brand’s credibility online, it may be beneficial for you to reach out to an agency to manage your digital marketing efforts. It’s difficult to remain consistent with digital marketing without a helping hand, so it might be a good idea for your business to outsource your digital marketing to a company with experience in the sector, when you don’t have the resources to do so independently.

Here's just a few advantages to reaching out to a digital marketing agency…

1. Marketers have the skills to help your business to reach your desired audience

Marketing professionals can support you in reaching out to many individuals, on a large scale. If campaigns are run successfully, it can help greatly increase the amount of sales/leads for your business. Marketing agencies are experienced in curating gripping content along with creating buyer personas – which is a representation of your ideal customer based upon information attained through market research, along with existing data from your current customers/clients. A digital marketing team will be able to optimise your results due to the fresh insights gained through this research, if the agency is made to understand your business goals and vision, the team will be able to deliver your message to the right people, at the right time.

2. Running effective campaigns

If you don’t have previous experience in digital marketing, there is the danger that your strategy and campaign may not go as smoothly as originally planned, which leads to the further possibility of lost time and money.

It’s worthwhile to spend time researching and contacting various digital marketing providers to find the best fit for you and your business. You’ll be working closely with social media managers (SMM’s), content writers and SEO (Search Engine Optimisation) experts to jumpstart your online presence. The writer will be there you to assist you by creating fascinating copy, the social media manager will dedicate their efforts into enhancing your online engagement. SEO experts will also be there to give a helping hand in optimising your website to rank higher in search results.

3. Trend focus

Working with digital marketing experts means you’ll be ahead of the curve when it comes to online trends. They’ll use various marketing tools that may not be easily accessible to most people to help your business stay competitive, along with finding out new, innovative ways to bring your business into the spotlight by carefully curating the best and most relevant trends. Managing marketing campaigns alone can be extremely time-consuming as a lack of resources and familiarity can keep you falling behind.

4. Marketing professionals concentrate on campaign success

Your business is more likely to receive a positive return on investment (ROI) when working with a marketing team. According to Smart Insights, for every dollar spent on email marketing, business' get an ROI of $40. The job of the agency doesn’t just end with strategy – members of the team are always monitoring campaign success and work to resolve any issues that may arise through the digital marketing process. Your SMM is there to ensure consistency in posting across all sites while maintaining brand voice, along with cultivating emailers, blog posts, you name it. The performance of each campaign and post is monitored to find out what works and what doesn’t, and these metrics are used to constantly evolve your brand’s visibility and engagement online.

To conclude, when choosing an agency of best fit, be sure to ask questions, ask for case studies and examples in order to help you decide on a company to suit your needs. Here at USP, one of our great advantages is that we are a creative consultancy run by business minded creatives for creatively minded businesses. For over 25 years we have built brands that power businesses internally and externally, by changing the way people think, feel and act. Combining business insight with imagination, our team of senior consultants partner with ambitious companies both strategically and in execution - winning hearts and minds to deliver lasting results.