The power of authenticity, and the reward for being real
A valuable reminder for marketeers that brands must have absolute authenticity to succeed.
The Chipmunk Test
The importance of place design and the impact it has on how people think, feel and behave.
Brands are like people
Like family, friends and colleagues, we expect brands to behave in a certain way.
Your workforce as your biggest driver in the business
Everyone is responsible for delivering our brand positioning, and everything either builds or undermines that brand
People are the product - showing appreciation
We need to redefine our perspective on employees: they are the very essence of your brand; what makes your business great. People are your product and services
Wellbeing - beyond the fruit bowl!
36% of all employees surveyed say that their emotional and physical wellbeing at work is the most important factor for them
When brands behave badly
We are now in a world where non-verbal messaging is more powerful than anything we can say about our products, and one where brands can be irretrievably damaged by consumers’ judgments on their corporate behavior.
Social media in the workplace - the double edge sword
The question of social media within the workplace and how to best manage it.
Communicating with a mobile workforce
The days of the 9-5 office based job are over - employees have the ability to have autonomy over their work days
The business of creativity
Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything
Communicating to different generations in your workforce
As technology evolves, each generation develops their unique communication preferences and obstacles
How to ensure post-merger employee morale
Looking at the effects on employee wellbeing after a merger or acquisition
An engaged workforce – the Holy Grail or wholly achievable?
Clear communication of brand promise and values is paramount
How important is environmental design in healthcare?
Effective environmental design connects people to their space
The future is bright. And it's creative
The transformative effect of creativity in society
Brighten up your day
The psychology and impact of colour in the office environment
Branding from the inside out
Employee engagement and the role graphics play in well being and productivity
Time for some joined up thinking
Thoughts on the growing skills gap in the construction sector