USP Creative

A valuable reminder for marketeers that brands must have absolute authenticity to succeed.

The importance of place design and the impact it has on how people think, feel and behave.

Like family, friends and colleagues, we expect brands to behave in a certain way.

Everyone is responsible for delivering our brand positioning, and everything either builds or undermines that brand

We need to redefine our perspective on employees: they are the very essence of your brand; what makes your business great. People are your product and services

36% of all employees surveyed say that their emotional and physical wellbeing at work is the most important factor for them

We are now in a world where non-verbal messaging is more powerful than anything we can say about our products, and one where brands can be irretrievably damaged by consumers’ judgments on their corporate behavior.

The question of social media within the workplace and how to best manage it.

The days of the 9-5 office based job are over - employees have the ability to have autonomy over their work days

Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything

As technology evolves, each generation develops their unique communication preferences and obstacles

Looking at the effects on employee wellbeing after a merger or acquisition

Clear communication of brand promise and values is paramount

Effective environmental design connects people to their space

The transformative effect of creativity in society

The psychology and impact of colour in the office environment

Employee engagement and the role graphics play in well being and productivity

Thoughts on the growing skills gap in the construction sector