USP Creative
Home
Clients
Case Studies
Thoughts
About
Instagram
What property companies can learn from retail brands
23/01/2018
To succeed in an increasingly competitive market we must continually respond to consumer needs or risk becoming obsolete.
Step up and stand out
11/07/2017
How to stand out in a competitive tender and avoid pitch fatigue.
The power of authenticity, and the reward for being real
13/06/2017
A valuable reminder for marketeers that brands must have absolute authenticity to succeed.
The chipmunk test
22/05/2017
The importance of place design and the impact it has on how people think, feel and behave.
Brands are like people
03/05/2017
Like family, friends and colleagues, we expect brands to behave in a certain way.
Your workforce as your biggest driver in the business
14/06/2016
Everyone is responsible for delivering our brand positioning, and everything either builds or undermines that brand
People are the product - showing appreciation
24/05/2016
We need to redefine our perspective on employees: they are the very essence of your brand; what makes your business great. People are your product and services
Wellbeing - beyond the fruit bowl!
03/05/2016
36% of all employees surveyed say that their emotional and physical wellbeing at work is the most important factor for them
When brands behave badly
03/05/2016
We are now in a world where non-verbal messaging is more powerful than anything we can say about our products, and one where brands can be irretrievably damaged by consumers’ judgments on their corporate behavior.
Social media in the workplace - the double edge sword
29/04/2016
The question of social media within the workplace and how to best manage it.
Communicating with a mobile workforce
03/03/2016
The days of the 9-5 office based job are over - employees have the ability to have autonomy over their work days
The business of creativity
16/02/2016
Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything
Communicating to different generations in your workforce
03/12/2015
As technology evolves, each generation develops their unique communication preferences and obstacles
How to ensure post-merger employee morale
20/08/2015
Looking at the effects on employee wellbeing after a merger or acquisition
An engaged workforce – the Holy Grail or wholly achievable?
19/08/2015
Clear communication of brand promise and values is paramount
How important is environmental design in healthcare?
31/07/2015
Effective environmental design connects people to their space
The future is bright. And it's creative
24/07/2015
The transformative effect of creativity in society
Brighten up your day
19/05/2015
The psychology and impact of colour in the office environment
Branding from the inside out
19/05/2015
Employee engagement and the role graphics play in well being and productivity
Time for some joined up thinking
18/05/2015
Thoughts on the growing skills gap in the construction sector