USP Creative

Visualising possibilities

  • Millfield Estates
  • Yorkshire House

Fully let - the transformation of a tired building into a contemporary and desirable workplace in the heart of the city.

The Challenge

Built in 1926 as the prestigious Liverpool headquarters of Yorkshire Bank, Yorkshire House’s presence was now dwarfed by its neighbours, with the contemporary buildings casting a shadow. As an office building it was struggling to attract new tenants to its vacant suites, in a competitive city letting market.

Upon acquisition of Yorkshire House, Millfield Estates recognized that the building needed investment and to be repositioned as a stylish and contemporary office space in the heart of Liverpool’s business district. USP were briefed to redesign the interior, create a compelling sales collateral to aid the marketing of the property. A major refurbishment of the building followed, including new entrance, foyer, enhanced common areas and refurbishment of available office floors to USP’s design and recommendation.

Yorkshire House 2
Yorkshire House 3

The Solution

Even the most sophisticated property managers can struggle to visualise the true potential of a building, and to imagine what can be achieved within a space - hence the parameters of the market focusing on bricks, mortar and square footage.

We designed a contemporary and elegant scheme for Yorkshire House, nodding to the heritage of the building yet positioning it firming as a modern and desirable workplace in the heart of the business district. Creating a distinctive brand identity to provide a sense of place and fully refurbishing all shared areas, we then created a range of CGIs showing the potential of each of the available spaces. As a result of this truly differentiating transformation and the key marketing materials developed, Yorkshire House was fully let prior to all renovations being completed.