Heart of Mersey - back to work

Heart of the Mersey is England’s largest regional cardiovascular health charity. The organisation works across the North West and beyond to reduce the risk of cardiovascular disease and related conditions such as cancer, diabetes and stroke.

USP was appointed to design a campaign to encourage healthy eating among school children. We developed a project pack that aimed to engage with a young audience and increase their knowledge about what constitutes healthy eating.

The piece needed to be entertaining and memorable as well as educational, and we achieved this throughout the campaign, culminating in a competition in which the children, were asked to develop a ‘Good Fat’ Super Hero Character.

The winning child was invited to our studios to work with one of our illustrators to bring their ideas to life as a real cartoon character.