USP Creative has been appointed by Alder Hey Imagine Appeal as brand consultants for the rollout of the successful fundraising initiative, The Clothes Throw.
The event, which has been running for two years now, has been supported by celebrities such as Madonna, Sarah Jessica Parker, Yoko Ono, Colleen Rooney and Dame Shirley Bassey- all of whom have donated clothes to be auctioned off for the charity.
The appointment comes as part of a long-established relationship between the Imagine Appeal and USP Creative who have supported the charity with their creative initiatives for the last eight years. USP has worked with Alder Hey on a number of their best known campaigns and events including the White Ball in 2007.
Chris Done, Senior Fundraising Manager at the Imagine Appeal, commented:
‘We have been fortunate enough to have USP Creative on board with us for the last eight years. They produce all our design concepts and so much more as a donation to the charity – saving us tens of thousands of pounds every year. The fact that they also produce consistently good design and superb creative is a massive bonus and their efforts have definitely helped us become one of the leading Northwest charities.’
USP Creative’s Managing Director, Jan Peters stated:
‘We are pleased to be able to support the Imagine Appeal once again- the Clothes Throw has been a highly successful fundraising initiative for them over the past two years and we are thrilled to be involved in the roll out of this year’s event.’
The roll-out of the Clothes Throw will be sponsored by Liverpool ONE. For further information on USP Creative, please contact Clare Rogerson on 0151 227 1777 or at clare@uspcreative.com To sign up to host a Clothes Throw party or for more information please contact Rachel on 0151 252 5364 or rachel.donohoe@alderhey.nhs.uk
