USP Brand - back to about

Our process framed approach has been developed over time to ensure our clients achieve the best possible results. It enables us to be completely transparent in budget, time scale and delivery and we adopt this process with all projects regardless of size. Our belief in this has resulted in long standing relationships with our clients that are built on trust and understanding.

Brief
From the outset, our first response to a project brief is to communicate and listen to you to fully understand your objectives, key messages and expectations. We may on occasion challenge the brief if we believe it to be beneficial to you. This marks the beginning of our creative journey.

Research
Once the questions have been answered we begin looking at your market in detail, your key messages and competitors. This helps establish your USP and create a point of difference within your market. We then present you with a detailed creative and/or strategic marketing proposal outlining our initial thoughts along with the investment and time required to ensure the project delivers its objectives and meets its targets.

Apply
Once the details have been agreed the creative process can begin. It’s at this phase that our conscious and subconcious minds are working on the idea, making new connections, separating unnecessary ideas, and grabbing for other inspiration.

Nurture
The concept is the seed idea, the inspiration or starting point, and it’s from here we will work closely with you to agree upon a strategy and/or creative execution that is right, and if needs be further develop them across a range of applications. As the concept grows into a working model, we test and critique it to ensure it has ‘the legs’ for both impact and longevity. We encourage you to be involved with us at each step of the journey.

Deliver
On time and on budget is our promise to all our clients. We ensure that throughout the life cycle of each project communication is at the forefront, ensuring you are kept informed at every stage of its progress. To complete the process we encourage all our clients to feedback with any comments ensuring we are constantly improving and working to best practice.