At USP we understand the impact of visual images and how they can affect our day to day experiences.
We recognise the potential for visual communication to stimulate, excite and inspire as well as inform and assure. That’s why we stress the importance of environmental graphics and are proud of the results that we have seen with our clients.
We believe that wherever a business is visually presented, a concerted effort should be made to tell a consistent story. This will result in a strong corporate identity. If used effectively, environmental graphics can help to reinforce key brand messages to all those who visit the setting, whether this be customers, stakeholders or staff members.
Effective environmental graphic design connects people to their environment by personalising their experience of it. The space then becomes unique with an identity that is inspirational rather than just functional.
There are many different reasons for using these graphics. Signage and wayfinding graphics help to communicate relevant site information and help visitors to navigate the environment successfully. Whereas interpretation graphics enable clients to communicate key brand messages, ideas and themes to their audience. Place making graphics focus on the brand using distinctive imagery for specific sites.
USP are great believers of the positive benefits of environmental graphics. Environmental design plays a key role in how people interact with and experience the built environment, giving visitors or inhabitants a more enjoyable journey.
Colour is a fundamental element of environmental graphic design. It is linked to psychological, physiological, and social reactions of human beings, as well as aesthetic and technical aspects of human-made environments. Choosing the right colour palette may depend on several factors including geographical location, characteristics of potential users, type of activities performed in this particular environment, the nature and character of the light sources, and the size and shape of the space.
Philips CT scanner at Alder Hey– Graphics were applied to the CT scanner at Alder Hey hospital to ease what can be a daunting and scary experience for children. The ‘Where’s Oli’ graphics give the children something interesting to focus on and act as a distraction from their surroundings and the procedures taking place. This made the room much more child friendly and less intimidating. The graphics were specially applied in a way that made them easy to clean and maintain- crucial for the hospital setting and infection control approval,
Redrow Homes Marketing Suites – Graphics are often placed in the Redrow marketing suites for the benefit of both sales staff and customers. The graphics are functional in the way that they showcase the products on offer to customers, but they are also used to create a bright and welcoming atmosphere for both sales staff and customers.